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Welcome to Rod Flyer Sales (“we”, “us”, or “our”), your trusted source for premium fly fishing gear. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rodflyer.com.

1. Information We Collect

We collect information to provide better services to all our anglers. The types of information we gather include:

  • Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping address, phone number, and payment information (processed securely through our payment processors).
  • Transaction Information: Details about purchases you make through our site (products ordered, payment method, shipping details).
  • Technical Information: IP address, browser type, operating system, referring URLs, and device information when you visit our site.
  • Usage Data: Information about how you interact with our website (pages visited, time spent, click patterns).

2. How We Use Your Information

We use your information with the same care we take in selecting our premium fly fishing equipment:

  • To process and fulfill your orders for rods, reels, wading gear, and other fishing equipment
  • To communicate with you about your orders, account, or customer service requests
  • To improve our website and product offerings based on customer preferences
  • To prevent fraud and enhance the security of our site
  • To comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We value your trust and only share your information in limited circumstances:

  • Service Providers: We work with trusted partners who assist with payment processing (like PayPal), shipping, website hosting, and analytics. These providers only access information needed to perform their functions.
  • Legal Requirements: We may disclose information if required by law or to protect the rights and safety of Rod Flyer Sales and others.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We implement robust security measures to protect your information:

  • All transactions are protected with 256-bit SSL encryption
  • We are PCI-DSS compliant for credit card processing
  • Regular security audits of our systems
  • We never store complete credit card details on our servers

While we implement these measures, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your account information.

5. Your Rights and Choices

You have certain rights regarding your personal information:

  • Access & Correction: You can review and update your account information by logging into your account.
  • Deletion: You may request deletion of your personal data, subject to certain legal retention requirements.
  • Marketing Communications: You can opt-out of promotional emails by using the unsubscribe link in those emails.
  • Do Not Track: Our site doesn’t currently respond to “Do Not Track” signals as no standard has been adopted.

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like most fishing websites, we use cookies and similar technologies:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart, secure checkout)
  • Performance Cookies: Help us understand how visitors use our site to improve it
  • Advertising Cookies: Allow us to show relevant ads for fishing gear on other sites

You can control cookies through your browser settings, but disabling some may affect site functionality.

7. International Data Transfers

As we serve customers worldwide (excluding some remote Asian regions), your information may be transferred to and processed in the United States, where our servers are located. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Policy

We may update this policy occasionally. We’ll notify you of significant changes by posting the new policy on our site with an updated “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us:

Rod Flyer Sales
4210 Saint Clair Street
TUCSON, US 85701
Email: [email protected]

Thank you for trusting Rod Flyer Sales with your fly fishing adventures. We treat your privacy with the same respect we have for the sport we love.